The best coffee

At the presentation of the new smart glasses in 2026, the presenter ordered a coffee.

I want to propose that we circle around “coffee” - in quotes, but not too many, and I’ll explain better.

What will happen at Google's annual presentation in 2040?

My thesis is that we will order - in yet another way - a coffee.

A tea. A cookie.

But I can better explain what must already be taking shape.

Examples from technology presentations create automated ways of doing what we can’t (yet?) automate.

What can’t we (yet) automate?

Ingesting the coffee. Down the throat. The tea, the cookie.

But we can just think about ordering. My artificial intelligence talks to the coffee shop's artificial intelligence. A robot preparing coffee. Others bring me the coffee.

What's left?

The warm liquid flowing down my throat.

The problem with tech companies is humans who, still necessary, need to spend hours rationalizing and hours focused on logic and algorithms (this will pass with artificial intelligence replacing this niche of human work).

This rational human profile, which we all have the potential for, ends up destroying the interaction between the human customer and the bar attendant without realizing that rarely does anyone just want a coffee - the warm liquid flowing down their throat.

What would the world be like if technology companies “made efficient” human “needs”?

What does a technology company think we need?

I'm not referring to the need for profit, yet. I know every company focuses on positive cash flow every month. With the best intentions, to meet human needs, “what do I invent for the next quarters”?

When this question goes through hyper-rational humans, little remains beyond the coffee flowing down the throat, of human, in the world.

It's a brutal simplification - like a child's drawing - of human “needs.”

But even if we call the troublemakers in the room, the artists, the drunks, the poets, I immediately throw the counterpoint: what are human “needs”?

What should Google plan for the next quarters? Or should we ban technology (bye, Google?).

I have already written, and I summarize, that if we ban technology, we could even end up with flip-flops, an incredible invention - technology is not just robots.

Or can we keep the flip-flops?

If we can keep flip-flops, what else can we “exceptionally” keep? The lighter? Clothes?

The danger is to arrive, again, at presentations where coffees are requested from AI to AI.

Do we know where to stop?

We know, I propose. We've already stopped: tech companies can't let go of coffee!

They orbit around how to order coffee.

Coffee is our anchor.

Coffee is more than the warm liquid down the throat.

Coffee is chosen in presentations to represent affection, warmth, love.

We orbit around how to request

Love.